Article
Why a B2B website gets no enquiries: what a check of 441 sites showed
The website exists, there seem to be visitors, but hardly any enquiries come in. People usually blame the design or the advertising. In October 2026 we checked 441 websites of industrial, logistics and trading companies from the UAE, Turkey, Kazakhstan, Latin America and other markets. Only 4 sites in 100 passed the first three steps of a buyer's path to an enquiry without errors. Below: where exactly enquiries get lost, why it happens and how to check your own site quickly.
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Check where your website loses enquiries
This is a quick script, not our audit: it looks at the home page and up to 12 pages — about 5% of what we check by hand. Nothing is submitted through your forms and nothing is changed.
01
Four steps from search to enquiry
A B2B buyer rarely gets in touch straight away. First they find the company in search, open the site on a phone, forward the link to a colleague or a manager — and only then email or call. If the site fails at even one step, there will be no enquiry. And the owner never finds out: a buyer who leaves simply says nothing.
- 01FindGoogle results make clear who you are and what you do
- 02OpenThe site opens quickly on a phone
- 03ForwardIn WhatsApp the link arrives with an image and a description
- 04ContactForm enquiries and emails reach you
If any step is broken, the buyer leaves silently.
02
How we checked
The check is passive: we look at the site the same way an ordinary visitor or a search engine sees it. We submit nothing through forms and change nothing on the site.
Our program opens the home page and follows links further — up to 60 pages of one site. On each page it records what search engines and messengers see. We measure speed with Google's free Lighthouse tool: it imitates an ordinary phone on a mobile connection. We measure each site three times and take the middle of the three runs: a single run can be faster or slower by chance. We could not collect full data for every site, so the figures below are based on slightly different numbers of sites.
- 441
- sites checked
- 420
- sites with phone speed measured
- 386
- sites checked page by page
- 60
- pages — the maximum per site
03 — Main result
Only 4 in 100
We took the three steps that can be checked without submitting forms. Find: the home page has a title and a search description. Open: the main screen appears on a phone within 4 seconds. Forward: a link to the home page arrives in a messenger with an image.
Of the 368 sites with complete data, 15 passed all three steps. A third of the sites — 121 — passed none. Speed is the weakest point: only 13 sites in 100 open quickly.
4 in 100
15 of 368 sites passed all three steps
04 — Find
A high score does not guarantee good search results
Google Lighthouse rates the search optimisation of these sites at 92 out of 100 on average. It looks decent, but the score only covers one page and the most basic things. It does not notice that half of the pages have no description, or share the same one.
A third of home pages have no search description, and Google shows a random piece of page text under the link. A third have no main heading. On half of the sites several pages have the same title, and the search engine cannot tell which one to show for a query.
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Google filled in random text from the page
05 — Open
The buyer waits 9 seconds
Google considers it normal when the main screen appears within 2.5 seconds. Only 19 sites out of 420 open that fast — fewer than five in a hundred. A typical site in our check shows the main screen after 9 seconds; almost half take longer than 10. According to a 2016 Google study, more than half of phone visitors leave if a page takes longer than three seconds to load.
On a computer the same sites open more than three times faster. A third of the sites are fast on a computer but not on a phone. The owner looks at the site on a laptop in the office and sees that everything is fine. The buyer opens it on a phone on the go and sees a blank white screen.
9 seconds
is how long a typical buyer has to wait to see the main screen. Up to 2.5 seconds is comfortable — that is Google's standard.
- up to 4 seconds13%
- 4 to 10 seconds43%
- over 10 seconds44%
420 sites. Only 19 of them made it within 2.5 seconds.
06 — Why so slow
Images, not hosting
The first thing people usually suggest is switching hosting providers. The figures say otherwise. The server starts answering in 0.3 seconds on average, which is fine. The time goes on loading what is on the page.
A typical home page weighs 3 megabytes, and more than half of that is images. Almost half of the sites could cut a megabyte or more from the page just by compressing images properly. A common find is straight-from-the-camera photos of 20–26 megabytes on the first screen and a slider of several such photos. The heavier the page, the longer the wait: the lightest sites open two and a half times faster than the heaviest.
The platform matters less than it seems. Almost half of the sites are built on WordPress, and on average they are slower than the rest: 10 seconds versus 8. But the problem is not WordPress itself but heavy themes, sliders and uncompressed images.
How long a buyer waits on a phone. Each group is a quarter of the sites (105 sites).
07 — Forward
The link goes out without an image
When a link is sent via WhatsApp, Telegram or LinkedIn, the messenger shows a preview: an image, a title and a couple of lines of description. The messenger takes this information from the site itself. If it is missing, the colleague gets a bare link that says nothing about who the company is or why to open it.
Almost half of the sites, 46%, have no preview on any page. Only 28% have it set up everywhere. The painful irony: 121 sites have a “Write to us on WhatsApp” button on the home page, and for 45 of them a link to that very home page arrives in WhatsApp without a preview.
Like this on 46% of sites: no image, no description
Only 28% of sites look like this on every page
08 — Contact
Problems you cannot see from the outside
For this step we do not calculate an overall percentage: we do not submit forms; we only inspect them in the page code. But the code shows a lot. On 28% of sites at least one link leads to a page with an error — sometimes it is the “Contact” or “Request a quote” page itself. About one site in fourteen gives a Gmail or other free email address for enquiries, even though the company has its own domain.
Examples of broken forms from the checked sites:
There is also a problem with the emails companies send back. Mail services check that a message was really sent by the company and not by someone posing as it. This requires special records in the domain settings (SPF and DMARC). Only 29% of domains are fully protected, and one in ten has no protection at all. A quote or proposal from such a company can easily end up in spam.
- the form sends the enquiry “nowhere” — you can click the button, but nothing happens;
- the form sends the data to a page that does not accept it;
- there is a typo in the address the enquiry goes to;
- the “Contact” link in the menu leads to an error page.
1 in 10
companies have no protection — their emails easily land in spam
- Fully protected29%
- Partly protected61%
- No protection10%
177 email domains.
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